Simple Accounting Services.

There is a saying, "if you can't explain it to a child, you don't understand it."

Simple Accounting Services was set up with one goal in mind, to be simple. Our straightforward approach and business consulting gives the power back to the client. At Simple Accounting, we don’t box in our clients; each quote is tailored to suit your needs, without unnecessary costs.


We have a major focus on what will benefit our clients, rather than what will benefit us. By keeping our systems lean and simple, we are able to offer an exceptionally fast service.


Many accounting firms are not very good at using accounting software. All of our team are highly trained with the latest product which means we can work efficiently, and solve problems you may have with your software.



We work on up-front agreed price fees. This means no nasty surprises for the clients, and lets us get on with the job knowing there wont be any problems when we send our bill at the end of the job.

Our Story.

Simple Accounting Services is located in a hip urban district lined with French cafes in Wellington. Clients access the workplace through one of those cafes, which serves a steady stream of flat whites to client meetings, up the stairs of a former wool store. It's a long way from Bruce's primary school in Tokomaru, where he shared a classroom with 120 other kids. When Bruce was about 12 years old, his father took a job as a computer programmer in town, and Bruce began attending Palmerston North Boys High School. “It was quite daunting on the first day. We were living by the river and had to ride our bikes all the way through town and through traffic lights. I’d never really seen traffic lights before, so that was a big change.”


Bruce played rugby in high school and studied economics, math, English, science, and accounting. Then, when a local firm needed someone to work for them, they turned to Bruce’s accounting teacher to find out who was the greatest at both accounting and computers. “He suggested me,” says Bruce, “which was interesting because I used to wag accounting and physical education classes, and go to work at the garden centre in the afternoons. I thought, well I’ll take the job, and if I don’t like it, then it’ll stand me in good stead for another role. And here I am – it’s just kept going.”


Balancing the duties of a major city accounting firm with having his kids on weekends proved to be a challenge. “On Fridays, I needed time off to pick up my children. So I went home to Tash and said, 'Let's start our own firm,' and she replied, 'Let's do it,' and we did - despite the fact that I only had one client at the time." At first, Bruce ran the company from an office in their garage on top of a hill in Wellington, a windy city. The southerly would frequently come whizzing under the roller door, blowing Bruce's papers off his desk.


That was the beginning of Simple Accounting Services, a name that accurately defines the company's emphasis. “IT contractors, small retail enterprises, mums and dads with rental properties, and tradespeople are among our clients. The larger Wellington firms with which I worked were interested in handling larger clientele. It felt like there was a gap in the market, so that’s where we went. We try to do good service, fast, and for a good price.”

Who are our clients?

We take care of the smaller clients who may be overlooked by other accounting firms.

We specialise in:

  • Tradies

  • Small Business

  • Startups

  • Film Industry

  • Rental Properties

  • Consultants

What we do.

We will work with you to make sure there is a system in place to handle your accounting and tax needs. We’ll focus on what needs to be done when it needs to be done.


Why we do this.

Being in business is difficult enough without having to worry about keeping on top of your taxes. Working with us will give

you piece of mind so you can focus on your business.


Xero Platinum Partner.
Simple Accounting Services is the second partner in the world to achieve platinum status with Xero Accounting Software. We have been using Xero since 2007, and our team are experts in using the software.

Thanks so much Bruce! I always feel much better after talking with you!

Blitz Digital


Thanks again for getting those reports back to us so fast. I must say that of all the administrative links in the chain of getting mortgage pre-approval, you were the only one that delivered files when you said you would (in your case, you delivered them early!). Lawyers, mortgages brokers, banks etc all were a week late each! So thanks very much for that, your timeliness is much appreciated!

Apollo Music


Thank you guys for making accounting so easy for me. I've been using your services for 8 years already, just awesome. Thank you for introducing me to Xero. You guys rock.



Bruce Earle

Founding Director

Founding Director, Bruce has over 25 years experience working in accounting firms in Wellington. During that time he has gained a vast amount of experience with a number of accounting systems. Bruce is at the forefront of client contact.

Tash Earle

Founding Director

Tash is the business manager and a founding director; working with the team to ensure the firm runs smoothly and delivers the results for our clients.

Peter Reweti

Senior Accountant

Peter has more than 30 years experience in accountancy firms, Peter provides business solutions for our clients, specialising in the business advisory area.


Bruce offers a range of flexible options for meeting with clients. Click on the button below or get in touch with us if you have any questions!